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America's Favorite Cupcake Bakery Celebrates in Wilmington


May 18, 2016

Gigi Butler, Founder to Help Celebrate During Grand Opening Event This Saturday, May 21st

For every cupcake sold on Saturday, Gigi's Cupcakes will donate $1 to Make-A-Wish Eastern North Carolina

Wilmington, NC – May 18, 2016 – Gigi’s Cupcakes ( is excited to announce the grand opening of their locally owned bakery in Wilmington, NC.  Local owners Maury Cole and Marina Lee are proud to celebrate the renowned cupcake franchise, the largest in the country, this Saturday.  

Cupcake founder and culinary creator Gigi Butler, who was featured on CBS hit television show Undercover Boss in 2015, will be on hand for the event to meet residents during the celebration. The grand opening event will also include prizes, giveaways for customers, face painting and an autograph signing by Gigi herself this Saturday, May 21st from 1:00pm to 3:00pm.

For every cupcake sold on Saturday, Gigi’s Cupcakes will donate $1 to Make-A-Wish® Eastern North Carolina.   At 2:00pm, Gigi will have a special opportunity to decorate cupcakes with a few children selected by Make-A-Wish and challenge them to capture the Gigi’s signature swirl of icing piled high.  Gigi’s Cupcakes plans to do special giveaways and prizes on the hour.  

“We are thrilled to bring the best gourmet products and the Gigi’s Cupcakes experience to the residents of Wilmington,” said Marina Lee, local co-owner. “We have a passion for giving back to the community and we could not be more excited to share love and joy one cupcake at a time.”

The new location in Wilmington is open for business Monday through Thursday from 10:00 a.m. to 8:00 p.m., Friday through Saturday from 10:00 a.m. to 10:00 p.m. and Sunday from 12:00 p.m. to 6:00 p.m.

"We love our location in Wilmington, and I know area residents really enjoy having a Gigi's Cupcakes in their neighborhood,” said Gigi Butler. “I can’t wait to get to know the community better and meet the wish kids from Make-A-Wish when I’m there for the Grand Opening celebration this Saturday.”

Gigi’s customers across the country have come to love and expect the unique “Wow” factor of the bakery’s cake inspired treats.  Customers of Gigi's Cupcakes will be enticed by the gourmet offerings, but they will be pleasantly surprised at what else they will find.  Breads, cheesecakes and stuffed cookies are offered daily and full-sized cakes will be available by custom order. 

Unlike any other, Gigi's Cupcakes is known for their incredible variety of gourmet cupcakes with icing piled high and exquisite decorations. Best known for its signature "Gigi's swirl," the bakery offers a variety of gourmet desserts, including 300 rotating cupcake flavors with sugar free and gluten free options, mini cupcakes, custom cakes, cheesecakes and stuffed cookies. Fans will have the opportunity to enjoy flavors such as Scarlett's Red Velvet, Chocolate Turtle, Wedding Cake, Chocolate Chip Cookie Dough, Kentucky Bourbon Pie, Chocolate Torte, Midnight Magic, White Midnight Magic and more.

The Inspiring Story of Gigi’s Cupcakes founder Gigi Butler

Gigi Butler moved to Nashville in 1994 from California to pursue a career in music.  At 15 years old, Gigi started Gigi’s Cleaning Company and continued that business once she arrived in Nashville.  For fourteen years, Gigi supported her dream by cleaning houses during the day and singing late nights at the honky tonks on Broadway.  While she loved music, she also had a passion for the culinary arts and baking.  As years went by, she decided to take a chance on baking.   She took a huge risk by opening a cupcake boutique in a high rent area just off of Music Row on Broadway in Nashville, TN on February 21, 2008 – not far from the bars she sang at.   Gigi recalls the stress she was under with only $33 left in her bank account the day she opened the store.   She had risked it all on an idea and she held her breath, hoping customers would love her creations.   

Soon after opening, Gigi's Cupcakes became Nashville's delicacy dessert of choice and eight years later, it has grown to over 100 franchise locations across the country in 24 states and one location in South Korea that opened in early 2015 - making Gigi's Cupcakes America's favorite cupcake and the largest cupcake franchise in the country.

“I am truly living the American Dream,” says Gigi.  “I am so blessed to be able to do what makes me happy and make a product that so many people enjoy.”

For more info on Gigi’s Cupcakes, please visit and for more information on Gigi Butler visit

Gigi’s Cupcakes, Wilmington
336 S. College Rd.
Wilmington, North Carolina 28403
(910) 769-7678

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Press Contact

Luanne Lane
Director of Events & Promotions
3809 Computer Drive Suite 201
Raleigh, NC  27609

Phone : (919) 821-7111 x207
Fax : (919) 832-0079

Make-A-Wish® Eastern North Carolina
3809 Computer Drive
Suite 201
Raleigh, NC 27609
(919) 821-7111
Toll Free (800) 432-9474