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MACY’S “BELIEVE” CAMPAIGN KICKS OFF WITH CELEBRATIONS FROM COAST-TO-COAST

Date

November 06, 2013

To kick-off this year’s Believe Campaign, Make-A-Wish® Eastern North Carolina and Macy’s of Southpoint will host 7-year-old Triniah of Durham, N.C., as she ceremoniously mails out the first letter on Nov. 9. Triniah will also experience having her wish of a mall shopping spree granted later in December on National Believe Day, which is Dec. 6.

Macy’s celebrates the holiday season’s spirit of generosity as the retailer launches its sixth annual “Believe” campaign benefiting Make-A-Wish. Beginning Nov. 9, “Believers” can bring their stamped letters to Santa to their local Macy’s, and for each letter received, Macy’s will donate $1 to Make-A-Wish, up to $1 million, to help grant the wishes of children with life-threatening medical conditions.

Macy’s “Believe” campaign invites children of all ages to mail their letters to Santa using Macy’s red Santa Mail letterboxes. For every letter mailed now through Dec. 24, Macy’s will donate $1, up to $1 million, to Make-A-Wish.

“Believe” is Macy’s signature holiday program, garnering support and participation from customers nationwide and resulting in more than $6.5 million in donations to Make-A-Wish since its launch. In addition to the letter collection drive, customers can join in the spirit of the holidays through other “Believe” elements, including a school musical program, a nationally televised animated special, activity guides for teachers and the return of the fifth annual National Believe Day. For more information about Macy’s “Believe” campaign, visit macys.com/believe.     

About Macy’s  
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy's Foundation, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.

Press Contact

Jerry C Peters
VP, Brand Advancement
3809 Computer Drive Suite 201
Raleigh, NC  27609

Phone : (919) 821-7111 x2123
Fax : (919) 832-0079
wcrgref@rnfgap.jvfu.bet

Make-A-Wish® Eastern North Carolina
3809 Computer Drive
Suite 201
Raleigh, NC 27609
(919) 821-7111
Toll Free (800) 432-9474